10th Golden Apricot International Film Festival Yerevan

This film is an artful and profound critique of the rising popularity of reality television programming and highlights the humiliation and loss of human dignity that often casts a dark shadow upon the participants in these programs. The audience journeys through a wide range of  human emotions as we engage with these ten mothers as they compete for the top prize in this beauty contest for Georgian mothers. Shame and greed join envy and lust in illustrating that there are sometimes tragic consequences to pay for pursuing artificial human validation and for taking advantage of the disadvantaged for purposes of entertainment.